CLÉ DE PEAU BEAUTÉ

The Lipstick Collection + Multiple Campaigns

Leading the translation of Clé de Peau Beauté’s luxury campaign direction into cohesive, high-end digital experiences across channels.

Clé de Peau Beauté launched multiple product campaigns across digital and retail platforms, requiring a consistent, elevated visual presence across a wide range of formats and touchpoints. The challenge was not defining the brand’s direction, but ensuring its expression remained refined, cohesive, and uncompromising at scale.

As lead designer, I oversaw the visual execution of campaign assets across web, social, email, paid media, and retail environments. Working within established creative direction, I made day-to-day judgment calls around layout, motion, pacing, and hierarchy to ensure each asset upheld the brand’s luxury standards while performing effectively within its channel.

I developed a modular, repeatable approach to asset creation that maintained visual consistency across campaigns while allowing for flexibility between products. This system supported both efficiency and craft, ensuring the brand’s presence felt intentional and elevated across every consumer touchpoint.

ROLE: LEAD DESIGNER
CREATIVE DIRECTOR: JAMIE GONZALEZ

DESIGN | CREATIVE TRANSLATION | CAMPAIGN SYSTEMS | POST-PRODUCTION