CLÉ DE PEAU BEAUTÉ

The Lipstick Collection + Multiple Campaigns

Clé de Peau Beauté needed consistent, luxurious digital assets for multiple product launches. I developed a refined, cohesive visual system and produced assets across website, social, email, and retail channels to elevate campaign presence.

THE CHALLENGE
Clé de Peau Beauté needed to launch multiple product campaigns across digital and retail platforms while maintaining a cohesive, luxury brand presence. The challenge was ensuring that visuals for diverse products, from The Lipstick Collection to UV Protection, felt consistent, elevated, and strategically aligned with the brand’s tone, while performing across web, social, email, and paid media channels.

STRATEGY
I approached this by creating a refined, scalable design system that could be applied across campaigns:

  • Translated campaign concepts into digital assets that aligned with brand guidelines and performance goals.

  • Designed templates and modular assets to ensure consistency and efficiency across touchpoints.

  • Balanced luxury positioning with channel-specific needs, optimizing content for website, social, email, and paid media while ensuring a cohesive brand experience.

SOLUTION / CREATIVE

  • Concepted and produced video and photography assets for multiple campaigns.

  • Designed on-site graphics including homepage banners, PLP and PDP assets, fly-outs, emails, and SMS.

  • Created static and animated assets for paid and organic social, as well as custom retail banners for Amazon and high-end platforms.

  • Developed a systematic approach to asset creation that could be reused across campaigns, improving workflow efficiency and maintaining brand integrity.

IMPACT

  • Brought Clé de Peau Beauté’s luxury campaigns to life across multiple digital touchpoints with a consistent, elevated aesthetic.

  • Provided a repeatable design framework that allowed for faster production without sacrificing brand quality.

  • Strengthened the brand’s presence and engagement online by ensuring each campaign was visually compelling, on-brand, and optimized for each channel.

MY ROLE: LEAD DESIGNER
CREATIVE DIRECTOR: JAMIE GONZALEZ

DESIGN | CREATIVE TREATMENT | POST-PRODUCTION

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