THE AUX CO

BRAND REEL

Translating The Auxiliary Co.’s philosophy of invisible partnership into a narrative-driven brand reel.

The Auxiliary Co. operates as a behind-the-scenes creative partner—focused not on recognition, but on enabling others’ ideas to succeed. The challenge was to express this philosophy visually: communicating presence through absence, and authorship without self-promotion.

I developed the concept and art direction for a brand reel that treated the studio’s philosophy as the narrative engine. Using their existing portfolio as raw material, I shaped a story that revealed layers of work gradually, emphasizing process, intervention, and transformation rather than attribution.

The visual language drew on subtle graphic markings, motion treatments, and pacing designed to evoke the feeling of accessing a hidden system—reinforcing the idea of quiet expertise and problem-solving at work beneath the surface. The result was a concise, punchy reel that made an abstract positioning tangible while staying true to the studio’s ethos.

ROLE: ART DIRECTOR & DESIGNER

CONCEPT DEVELOPMENT | CREATIVE TREATMENT | NARRATIVE DIRECTION | MOTION DESIGN | BRAND STORYTELLING | VIDEO & POST PRODUCTION