THE AUX CO

BRAND REEL

The Auxiliary Co. needed a brand reel that communicated its philosophy of being invisible, behind-the-scenes creative partners. I crafted a narrative-driven, punchy reel that revealed hidden layers of work while reflecting their ethos.

THE CHALLENGE
The Auxiliary Co. wanted a brand reel that captured their core identity: “This is not OUR work. It’s NOT about us, it’s about YOU.” The challenge was to communicate their role as silent partners, those who make the impossible possible behind the scenes, while visually translating their philosophy into an engaging, memorable reel.

STRATEGY
I approached this by crafting a narrative-driven reel that emphasized their philosophy and unique position in the creative ecosystem:

• Used their portfolio as the foundation, selecting work that best represented the company’s ethos.

• Developed graphic markings and visual effects to create a sense of “hacking into a secret system,” reflecting their behind-the-scenes, solution-oriented approach.

• Built a story arc that revealed hidden layers of work, reinforcing the idea of unlocking unseen potential without self-promotion.

SOLUTION / CREATIVE

• Designed and directed the brand reel, integrating motion graphics, visual effects, and carefully chosen portfolio examples.

• Applied a narrative approach that made the company’s philosophy tangible and visually compelling.

• Balanced conceptual, playful elements with clarity, ensuring viewers understood the brand’s identity and unique value proposition.

IMPACT

• Delivered a reel that clearly communicated The Auxiliary Co.’s philosophy and identity, making abstract ideas tangible.

• Reinforced their positioning as creative enablers who make ambitious ideas achievable.

• Provided a versatile piece that could be used across digital channels, pitches, and presentations, strengthening the brand’s visibility and strategic messaging.
  

MY ROLE: ART DIRECTOR & DESIGNER

DESIGN | CREATIVE TREATMENT | VIDEO PRODUCTION | POST-PRODUCTION | ANIMATION