KNEIPP
SOCIAL MEDIA & E-COMMERCE CONTENT CREATION
Kneipp wanted to refresh content and expand reach in the self-care space. I introduced harmonious, distinctive visual codes for each product line and created digital and social assets that strengthened brand cohesion and engagement.
THE CHALLENGE
Kneipp wanted to refresh its content and expand its reach within the self-care category, aiming to grow online engagement and social following while maintaining a cohesive brand presence. The challenge was creating visuals that felt both consistent across products and fresh enough to engage a broader, digitally savvy audience.
STRATEGY
I approached this by developing a systematic visual language for Kneipp’s products and content:
Established specific visual codes for each product subset, including unique colors, backdrops, and compositional styles to create consistency across campaigns.
Designed content across multiple platforms — social, website, and e-retail — ensuring brand cohesion while tailoring assets to each channel’s needs.
Applied creative approaches, such as varied angles and styling, to keep content engaging and relevant in a competitive self-care landscape.
SOLUTION / CREATIVE
Developed product photography and social content that reinforced Kneipp’s brand identity while feeling contemporary and dynamic.
Introduced a modular visual system that could be adapted for new products and campaigns, providing a repeatable framework for ongoing content creation.
Ensured all assets delivered a cohesive, recognizable look while keeping the brand experience exciting for consumers.
IMPACT
Strengthened Kneipp’s brand presence across digital and social channels, improving audience engagement and content recognition.
Created a flexible, scalable visual system that allowed for consistent, efficient production of future assets.
Positioned Kneipp as a fresh, relevant, and appealing brand in the self-care space, resonating with both existing and new audiences.
MY ROLE: FREELANCE ART DIRECTOR & PHOTOGRAPHER
BRANDING | PHOTOGRAPHY
