I’M OUTSIDE

Forest Bathing Self-Care MIST PRODUCT Photography

I’m Outside wanted photography that captured the calming, nature-inspired essence of its forest-bathing mist while appealing to today’s wellness consumers. I crafted ethereal, immersive, sensory-driven imagery for digital platforms.

THE CHALLENGE
I’m Outside, a forest-bathing self-care mist, wanted photography that captured the calming, restorative benefits of nature while appealing to a younger audience. The challenge was balancing the product’s serene, grounding essence with a fresh, modern aesthetic that would resonate visually online.

STRATEGY
I approached this by developing a sensory-driven visual language:

• Drew inspiration from natural elements, textures, and earthy color tones to evoke the peaceful qualities of the product.

• Introduced a modern, youthful energy to ensure the imagery felt approachable and relevant.

• The goal was to strike a balance between the peaceful, natural essence of the product and a modern, approachable aesthetic that resonated with today’s wellness consumers.

• Designed photography that could work across digital platforms, allowing the product to tell its story visually and emotionally.

SOLUTION / CREATIVE

• Crafted a series of ethereal, immersive images that blended natural elements with clean, modern styling.

• Used composition, lighting, and subtle textural cues to create a sense of calm while maintaining visual vitality.

• Ensured each image communicated the sensory experience of forest bathing in a way that felt authentic and engaging.

IMPACT

• Produced imagery that elevated the product’s brand identity, visually conveying its calming, nature-inspired qualities.

• Created a cohesive set of photos that could be used across website, social, and marketing channels.

• Strengthened audience connection by inviting viewers to pause, engage, and experience the product’s benefits through visual storytelling.
  

MY ROLE: ART DIRECTOR & PHOTOGRAPHER

CONCEPTING | BRANDING | PHOTOGRAPHY