I’M OUTSIDE

Forest Bathing Self-Care MIST PRODUCT Photography

Creating a sensory, nature-inspired visual world to express calm, restoration, and modern wellness.

I’m Outside is a forest-bathing self-care mist rooted in the restorative experience of nature. The challenge was to visually capture that sense of calm and immersion while presenting the product in a way that felt contemporary, approachable, and relevant to today’s wellness audience.

Working independently as art director and photographer, I developed a sensory-driven visual language inspired by natural textures, light, and earthy tones. The direction focused on creating atmosphere—using composition, subtle movement, and tactile details to evoke the feeling of forest bathing rather than simply illustrating the product.

The resulting imagery balanced softness and clarity, pairing ethereal moments with clean, modern styling. Each photograph was designed to function both as a standalone moment and as part of a cohesive visual story, allowing the brand to communicate feeling, ritual, and intention across digital platforms.

The work elevated the brand’s visual presence and created an intimate, immersive experience that invited viewers to pause, connect, and imagine the product as part of their own self-care rituals.

ROLE: ART DIRECTOR & PHOTOGRAPHER

ART DIRECTION | VISUAL STORYTELLING | PHOTOGRAPHY | BRAND ATMOSPHERE