TERRITORY

SOCIAL MEDIA DESIGN & BRAND IDENTITY

Territory wanted to strengthen its social media presence while communicating its chef-driven, nutritious ready-to-eat meals. I designed cohesive, eye-catching Instagram content that reinforced brand identity and deepened audience connection.

THE CHALLENGE
Territory’s goal was to strengthen its brand presence on social media, particularly Instagram, while clearly communicating its mission: partnering with chefs nationwide to deliver ready-to-eat, nutritious meals. The challenge was creating designs that were visually engaging, informative, and aligned with the brand’s identity, while helping the brand stand out in a competitive food and wellness space.

STRATEGY
I approached this by developing a cohesive social design system:

  • Leveraged existing brand guidelines and assets while introducing fresh visual treatments to make content feel eye-catching and modern.

  • Focused on creating a consistent look and feel for Instagram, ensuring each post contributed to a unified brand identity.

  • Designed content to balance product promotion with messaging about nutrition, convenience, and chef-driven quality, connecting with the target audience effectively.

SOLUTION / CREATIVE

  • Produced a variety of social assets, including static posts, carousel graphics, and story content, all aligned with Territory’s voice and visual identity.

  • Developed templates and design approaches that could be reused across campaigns, maintaining brand consistency while allowing for creative flexibility.

  • Collaborated closely with the social strategy team to ensure visuals supported both marketing goals and audience engagement.

IMPACT

  • Strengthened Territory’s Instagram presence with a cohesive, visually appealing feed that clearly communicated the brand’s mission and offerings.

  • Created a repeatable system for social content that improved efficiency and maintained brand alignment across posts.

  • Helped increase audience engagement and awareness by presenting Territory as a trusted, approachable, and chef-driven brand.

MY ROLE: FREELANCE DESIGNER

DESIGN | BRANDING | STRATEGY

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