TERRITORY

SOCIAL MEDIA DESIGN & BRAND EXPRESSION

Developing a cohesive social design system to clearly express Territory’s chef-driven, nutritious meal philosophy.

Territory set out to strengthen its Instagram presence while clearly communicating its mission: partnering with chefs nationwide to deliver convenient, nutritious, ready-to-eat meals. The challenge was creating social content that felt both visually engaging and informative, standing out in a crowded food and wellness landscape while remaining true to the brand’s identity.

Working in collaboration with Territory’s social strategy team, I designed a cohesive visual system for Instagram that balanced product storytelling with messaging around nutrition, quality, and accessibility. The approach leveraged existing brand guidelines while introducing fresh graphic treatments to bring clarity, consistency, and energy to the feed.

The resulting system supported a range of social formats—including static posts, carousels, and stories—allowing the brand to communicate its values clearly while maintaining a unified look and feel. The work strengthened Territory’s social presence and provided a repeatable framework for ongoing content creation.

ROLE: FREELANCE DESIGNER

DESIGN | BRANDING | STRATEGY