LANCÔME

CLARIFIQUE PRO-SOLUTION SERUM CAMPAIGN

Lancôme needed to educate consumers on Clarifique Pro-Solution’s benefits while making skincare science approachable. I crafted educational videos, animated infographics, and engaging graphics to clarify complex concepts and strengthen engagement across social and retail channels.

THE CHALLENGE
Lancôme was launching Clarifique Pro-Solution and wanted to educate a broad audience about its key benefits while reinforcing the product’s gentle, luxury positioning. A particular challenge was making complex skincare science accessible, explaining the differences between PHA, AHA, and BHA, in a way that felt on-brand, visually compelling, and easy to understand across multiple channels (digital, social, retail).

STRATEGY
I approached this by designing a cohesive visual system that could scale across platforms. This included:

  • Developing animated infographics to simplify complex skincare concepts for consumers.

  • Creating templates and graphics for product pages, social media, and retail displays that maintained Lancôme’s luxury tone while staying approachable.

  • Ensuring all visuals worked together as part of a unified campaign ecosystem, reinforcing brand recognition and trust.

SOLUTION / CREATIVE

  • Art directed and shot model and product content for key campaign visuals.

  • Designed educational videos, animated graphics, and retail-specific visuals to clearly communicate product benefits.

  • Applied a consistent visual language across all touchpoints, making science-driven content feel intuitive and elegant.

IMPACT

  • The campaign made skincare science accessible, increasing consumer engagement with product education content.

  • Retail and digital assets created a cohesive, high-end brand experience across all platforms.

  • Templates and graphics provided a repeatable system for future campaigns, streamlining production while keeping messaging consistent.

MY ROLE: ASSOCIATE ART DIRECTOR & LEAD DESIGNER
CREATIVE DIRECTOR: JAMIE GONZALEZ
PHOTOGRAPHER: VIKI FORSHEE

DESIGN | CREATIVE TREATMENT | LIVE ACTION PRODUCTION | POST-PRODUCTION | ANIMATION

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