LANCÔME

CLARIFIQUE PRO-SOLUTION SERUM CAMPAIGN

Translating skincare science into an elegant, accessible visual language for Lancôme’s Clarifique Pro-Solution launch.

Lancôme introduced Clarifique Pro-Solution with the challenge of communicating complex skincare science—specifically the differences between PHA, AHA, and BHA—while maintaining the brand’s refined, luxury sensibility across digital, social, and retail environments.

Working within the established campaign direction, I developed the visual framework and design system that translated scientific information into clear, engaging narratives. I shaped how the world came to life across product imagery, motion design, and graphic treatments, ensuring consistency, clarity, and sophistication across all touchpoints.

The resulting campaign increased engagement with product education while reinforcing Lancôme’s authority in skincare science, establishing a scalable framework for future launches.

ROLE: ART DIRECTOR & LEAD DESIGNER
CREATIVE DIRECTOR: JAMIE GONZALEZ
PHOTOGRAPHER: VIKI FORSHEE

DESIGN | CREATIVE TREATMENT | LIVE ACTION PRODUCTION | POST-PRODUCTION | ANIMATION